Editor's note

Appreciation of the Renminbi, labor costs, raw material prices have become Shenzhen and even national export-oriented industrial enterprises face the challenge of 3 road. In this kind of labor pains, enterprises must change production management mode, enhance the ability of independent innovation, improve product technology content and core competitiveness, thereby promoting industry new upgrade, win the market competitive advantage.

A quarterly Skyworth color TV export 128.4 percent. Figure for the SMT production lines. Fu 江平 photo

This year, the global economic recession, the appreciation of the Renminbi, processing trade policy adjustment, the export tax rebate rate reduction, a new labor law enforcement, and raw material prices and other factors, domestic pressure in many enterprise production and management, in particular, the dramatically increased number of processing enterprises, labour-intensive enterprises, product added value low enterprises, as well as foreign trade and export companies, directly facing the survival and development challenges. In the face of difficulties, on the degree of dependence on foreign trade as high as 300 per cent of Shenzhen, a breakthrough of warfare are export-oriented enterprises.

This reporter has learned that the first four months of this year,Chicago Bears Jerseys, with Shenzhen international and domestic situations of dual extrusion and overlay effects, the industry slowdown, export growth eased back issues are more prominent. 1 ~ 4 months, the city's general trade export 130.41 billion 14.8 percent growth rate over the same period last year dropped 42.8 percentage; processing trade export 332.34 billion 9.1 percent growth rate over the same period last year dropped 15.5 percentage; especially clothing textiles, footwear,Patriots Jersey, plastics, toys, travel goods and luggage, and other major traditional staple products, export growth has more substantial decline.

Adjustment of market direction

"Nice turn around"

It is known that the Shenzhen appliance industry every year about the contribution of $ 80 billion in economic output, of which exports amounting to approximately $ 30 billion. Shenzhen appliance industry in both the KONKA, Skyworth, represented by the Giants, but also to invent, aimeite, Angel, a pioneer of the brand, but most of them were SMEs.

In the current situation,colts shop, the days and the home appliance industry. Shenzhen a small household electrical appliance enterprises heads to reporters had accounts: in the past 4 years, home appliances needed raw materials, plastics price three times, three times the devices?ò, copper prices rose by four or five times. At the same time, the doubling of Shenzhen workers, small household appliances export rebate rates reduced by 13 per cent to 5 per cent, plus the dollar, household appliances export orders appear to shrink.

Based on this, some export enterprises in Shenzhen City began to look more to the country. Aimeite is to operate the fan famous leader of small household electrical appliances. Before 1997, its foreign sales to total business for over 80 per cent. The Asian financial turmoil, affected by exchange rate and raw material price hikes, aimeite embarked on the development of their own brand names. This year, the company increased promotion of domestic markets to respond to changes in the international market. According to the Shenzhen home appliances Association responsible, at present, about 3/5 of household electrical appliance enterprises in the transformation of the domestic market.

In addition to the domestic market, some Shenzhen enterprises also to open up new international markets with force. Shenzhen Grand Regal industrial development co., Ltd. by adjusting the export strategy, although there has been a decline in exports to the United States, Europe,Saints Jerseys, Russia, the Middle East and other markets are growing.

The Department of statistics, in the United States, Japan and other major market export growth to drop in at the same time, the Shenzhen on the European Union, ASEAN and Africa and other international markets growth. 1 ~ April this year, exports to ASEAN in Shenzhen 36.8 million 48.9 percent growth rate over the same period last year increased 21.7 percentage points.

Foster independent brands

Preemption & Highlands

Currently, there are all kinds of glasses in Shenzhen Enterprise nearly 500, an annual output of nearly 200 million pairs of glasses, 95 per cent of exports to the world more than 130 countries and regions, representing global eyewear market of 60 per cent. However, with Shenzhen glasses production enterprises have to face an awkward situation ― two out, i.e. research and development in the foreign market,Baseball Hats New Era, they earn a small processing fees. Due to the lack of brand, profits of big head are being taken away.

According to industry sources, the Shenzhen glasses manufacturing and processing profits only 10 per cent, but Terminal sales gross margin is up to 500 percent. Look at Italy and other European eyewear industry chain upstream manufacturers enjoy sumptuous "market major meal", Shenzhen some glasses manufacturing enterprises sit still, actively working to create a brand. Mark Cheng, Masatoshi, elegant, Star and other large glasses manufacturing companies have set up a special fund to encourage new technology and new technology innovation. Without giving up the international market, they also open up the domestic market under the effort, and in these two markets to promote its own brand. Currently, Shenzhen glasses industry has emerged in East Dragon, Eurasian and other famous brands, and through these brands to preempt the international market.

Independent brands create value and profit for many enterprise moves in Shenzhen. Color technologies industry (Shenzhen) co., Ltd. is a company engaged in OEM production enterprises. The company for many years engaged in DVD, LCD, plasma TV production, constantly absorbing improved the latest electronic technology, and successfully launched the brand flat panel TV, become famous e-business.

Similarly in the face of pressure from the market, with Shenzhen high-tech enterprise with low added value vis-à-vis those products of the enterprise, the more calm and confident.

CAI Li electronics (Shenzhen) co., Ltd. is a toy company, but because of its production of solar toy technology, product innovation ability, so fierce international competition is in Active status, has a strong market for bargaining, since export momentum this year remain strong.

By coincidence, as the international automotive electronics test industry in a "power" in China, Shenzhen launch technology co., Ltd adheres to the independent brand internationalization, with independent research and development capabilities and core technology, our products cover the major cities in China and in Europe and the United States and other international market gongchenglue.

Building industry platform

Enhanced competition Heli

The bike is also the traditional industry of Shenzhen, the output value of over $ 10 billion per year more than 12 million of exports. In addition to Murray, Hua Qing China, security, and much line, Hi Desheng, Qin Chi, and other well-known vehicle brands, a leader in global parts manufacturers, such as the world's bicycle chain industry 70 per cent of KMC chain as well as the world's largest front fork, handlebar, risers, saddle pipe producers HL company, etc.

In order to lead the industry in a virtuous cycle development, Shenzhen actively build bicycle exhibition platform. Currently, Shenzhen workers have been reviewed by bike Association and national bike test center has signed an agreement that would set up a test center in Shenzhen, helping the city bike enterprises better towards domestic and foreign markets.

In the face of Shenzhen home appliance industry towards the domestic market is the lack of talent and channel challenges, some people in the industry, should speed up the construction of the home appliance industry clustering base, establishment of home appliances headquarters and public service platform, keep the enterprise root. For Shenzhen glasses brand scarce development bottleneck, the city is planning to establish glasses characteristic industrial parks to resolve industry challenges of supporting and Enterprise powerhouse. At the same time, the city is also preparing a glasses trade wholesale distribution center to form good radiation effects, enhanced industry cohesion.

Background links

In 2007, Shenzhen achieve above-scale industrial output 13832.54 billion yuan, an increase of 17.7%; imports 2875.33 billion, national big or media-sized cities in the World Championship in the "second."

In 2008, the Shenzhen trade and industry to achieve the expected aims: to achieve above-scale industrial added value 3530 billion yuan, an increase of 14%; imports and 3271 billion, an increase of 13.8%, with exports of 1938 billion, an increase of 15 per cent; brand-name products production enterprise industrial added value of the city above-scale industrial added value up 27.2 per cent.

Shenzhen foreign trade export volume is close to world exports of 1 per cent, the highest national big or media-sized cities. Shenzhen economy's dependence on foreign $ 330 per cent, the world's rare.

It is expected that by 2010, Shenzhen City of China top brand product and brand-name products in Guangdong Province is the total will reach more than 100, the fight for the world famous brand products in China reached more than four, autonomic brand industrial products from the current rate to about 20 per cent to 40 per cent, part edge industries such as electronics, building materials, clothing, jewelry, leather and other brands have rate to reach 60%.